How Do I Get “Buy In”?
“How do I get “buy in”?” It's a perennial question many educators ask throughout their careers. How do I get my student to try new assistive technology? How do I change mindsets to create universally designed lessons/environments? How do I encourage caregivers to model and provide a student’s communication device wherever they go?
Much of it boils down to creative marketing, or messaging from multiple sources/formats, and persistence. Here are a few ideas you can seamlessly incorporate into your day to day:
- Get your students on board. This has been a time tested proven strategy for me. When I introduced the Expanding Expression Tool (EET) to a class of middle schoolers, teachers were hesitant to adopt another tool. It was viewed as too much of a time commitment for something that may not work. What quickly convinced the teachers to “buy-in” was seeing how their students looked forward to our weekly EET writing sessions and when they independently requested an EET visual support for other writing assignments. The students enjoyed selecting their subject for writing and sharing their interests with the class. Ultimately, their teachers were convinced with impressive writing quality and quantity!
- Tie in real-life success stories. Sharing student success stories with your colleagues can help spark “a-ha” moments. If you need a bank of these to draw from PATINS has a playlist of success story videos showing students gaining tools to communicate, improving their literacy skills, and independently reaching higher academic success.
- Keep it top of mind. When introducing new tools or ideas, bring it up anytime there is an opening in the conversation. Staff meetings are a great time to connect your ideas to what teachers are already doing. Also, there are many creative ways to share the information such as hanging posters or filling bulletin boards in hallways or common areas for all to see research based strategies. You might even schedule a PATINS no-cost professional development session to help you demonstrate the importance of Accessible Educational Materials, Assistive Technology, and Universal Design for Learning.
While you may feel like a broken record for a little while, with creative marketing and persistence; eventually your efforts will pay off as colleagues and families “buy-in” after seeing the benefits for their students!